
Our Pillars
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People First
We want everyone to be their best self. This means helping whatever we can. Seeing our impact through good service and being malleable to your needs reinforces our belief in putting people first.
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Give Back
You can see this motto proudly displayed under our logo. To us this means a number of things. We aspire to give back to those within our business, customers, and also the environment.
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Do Better
Sometimes we make mistakes and sometimes others make mistakes. Regardless, we are responsible and strive to do better. This means fixing the mistake and making a concerted effort to fix the process.

Our Story
In 2024 our founder, Ian, decided to take action on a lifelong passion. The outdoors has always represented freedom to him. After a successful career in engineering Ian began to take inventory of the world around him. After one too many doomsday headlines a brand that both celebrates nature and works to conserve it was born.
Our Conservation Partners
"Analog keep your focus where it should be."
"Gets things done without getting in your way."
"We don’t need fancy apps or gimmicky journals."
"Analog is simple, unique, and effective."






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Idaho Trail Association
Idaho Trails Association is a nonprofit organization that works all over Idaho to preserve and promote trails through volunteer trail projects, education efforts, and public lands advocacy.
Find out more here.
Iowa Chapter of TWS
The Wildlife Society, comprise of professionals, students, and more committed to wildlife research, education, and conservation, was founded in 1937 as an international, nonprofit organization. The Iowa Chapter of the Wildlife Society was chartered on April 14, 1962. Their goals include advancement of the art and science of wildlife management, and promotion and maintaining high professional standards.
Find out more here.
Alabama Bird Search Youth Competition
A annual 24-hour competitive birding event, for youth teams ranging from pre-kindergarten through high school. They will compete against each other in their age division for most species identified, best art, and many more categories. The competition's goal to allow Alabama’s youth to learn about the state’s great biodiversity of native birds, get outside, enjoy a new sport, and spend time with friends & family in nature.
Find out more here.
Trailkeeper's of Oregon
Trailkeepers of Oregon (TKO) is a nonprofit organization dedicated to protecting and enhancing Oregon’s hiking experience through trail stewardship, advocacy, and education. Originating from the Portland Hikers forum in 2006, TKO was formed in 2007 to address the growing need for active trail maintenance and public engagement. Today, TKO empowers volunteers to preserve and restore trails across the state. Through community projects, the Oregon Hikers Forum, and a user-built field guide, TKO fosters a culture of stewardship and appreciation for Oregon’s public lands.
Worth A Dam
Worth A Dam is a nonprofit based in Martinez, California, dedicated to protecting local beavers and promoting coexistence through stewardship, education, and advocacy. Formed in 2007 after public outcry against a plan to exterminate the animals, the group helped implement non-lethal solutions like flow devices to manage flooding concerns. Since then, it has led community events, including the annual Beaver Festival, and supported habitat restoration and public education. Worth A Dam also advises other communities on humane, sustainable approaches to urban wildlife management.
Conservation Corps Minnesota & Iowa
Conservation Corps Minnesota & Iowa, a nonprofit organization, engages hundreds of youth and young adults each year in programs and initiatives that improve access to outdoor recreation, restore natural habitat, protect trails and waterways, and respond to community needs and natural disasters.
Looking or Know Of a Potential Partner?
How do we find partners to keep moving our conservative mission? A bit of outreach from us and a lot of outreach by you. If you know a small organization that works towards conservation, reach out to us via our email at care@trailkeepers.store! We love to explore new partnerships and help all that we can.
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