Nice To Meet You
Our Mission
(Is Simple)
To Further Conservation.
Our Defining Ideas
People First
We want everyone to be their best selves whether they are our customer, on our team, or neither. For us, that means showing up to help whenever we can. By supporting each other internally and delivering good service externally, we see the real impact of putting people first. Staying adaptable to every need, whether from within our organization or from those we serve, reinforces our belief that people are always at the heart of what we do.
Give Back
This isn’t just words to us, it’s something we live by every day. It guides how we treat our team, how we serve our customers, and how we care for the environment. With the help of our conservation partners, we’re able to extend that commitment even further, making a real impact beyond ourselves. For us, it’s never about appearances or empty promises; it’s about consistently putting our values into action in everything we do.
Do Better
We know that mistakes can happen, whether on our side or elsewhere, but how we respond is what truly matters. We take full responsibility, make it right, and go the extra mile to ensure it doesn’t happen again. Every challenge is a chance to improve, and that relentless drive to be better is what you can always count on.
Our Story
In 2024 our founder, Ian, decided to take action on a lifelong passion. The outdoors has always represented freedom to him. After a successful career in engineering Ian began to take inventory of the world around him. After one too many doomsday headlines a brand that both celebrates nature and works to conserve it was born.
Meet The Team
Animal Aficionado
Ian Landi
Ian's life philosophy is simple but powerful; to connect more deeply with nature and create something bigger than himself. Fueled by a lifelong love of animals and a passion for conservation and science, he set out to build a brand that not only celebrates the outdoors but helps protect it. For Ian, this isn’t just business, it’s a mission to give back, inspire, and ensure that the wild places and creatures he cares about can thrive for generations to come.
Creative Mad Man
Marlon Meinhold
As our Artistic Director, Marlon brings the same energy to design that he does to the trails. A passionate hiker and a born creative, he finds inspiration in every climb, every view, and every detail nature has to offer. That love for the outdoors fuels his eye for design, shaping bold, thoughtful work that defines our brand. Whether trekking through the wilderness or sketching the next big idea, his passion for creativity and adventure shines through in everything he does.
Bard
Thalia Goulis
Thalia wears many hats for us; marketing, copywriting, content creation, and protection from the sun of course. At the heart of it all is her love for learning and sharing knowledge with others. She thrives on turning ideas into stories that connect, inspire, and teach. Outside of work, she finds her balance in nature, soaking up the clarity and calm that open spaces bring. For Thalia, the outdoors isn’t just a backdrop, it’s a place to recharge, reflect, and spark new ideas that fuel her creativity
Our Conservation Partners
